In this article, we will learn what an email marketing API is, how to use them, and some benefits. We’ll share our top recommendations and give examples of to email marketing apis.
Email remains one of the most effective and direct forms of communication for businesses to interact with customers. Using an email marketing REST API is critical when sending emails to your customers.
There are plenty of email marketing service providers like Sendinblue, SendGrid, Mailgun, etc., through which you can send bulk emails to large groups of contacts without worrying about email deliverability issues.
Email Marketing API: What is it + 2023 Tutorial & Examples
In this article, we will cover the following topics of email marketing apis
- Popular Examples of Email Marketing APIs
- What is an Email Marketing API?
- What can an Email API do?
- The Key Benefits of Email APIs
- Why should you use API in Email Marketing?
- What kind of Requests can I send via the API?
- Is an Email API Better than SMTP for Sending Bulk Emails?
Popular Email Marketing API Providers
| Provider | Popularity (1-5) | Authentication | Target Audience | SDKs/Libraries | USP |
|---|---|---|---|---|---|
| ActiveCampaign | 4 | API Key | SMBs to Enterprises | PHP, Ruby, Node.js, Python, .NET | Automation Capabilities |
| SendGrid | 4 | API Key | Startups to Enterprises | Python, PHP, Ruby, Node.js, Java, C#, Go | Scalability |
| Mailjet | 3 | API Key | SMBs to Enterprises | Python, PHP, Ruby, Node.js, C#, Java, Go | Collaboration Features |
| Mailchimp | 5 | OAuth, API Key | SMBs to Enterprises | PHP, Node.js, Python | Comprehensive Features |
| SendInBlue | 3 | API Key | SMBs to Enterprises | PHP, Python, Node.js, Ruby, C#, Java, Go | SMS Marketing |
| SparkPost | 3 | API Key | Startups to Enterprises | Python, PHP, Node.js, Java | Deliverability |
| Constant Contact | 3 | OAuth, API Key | SMBs to Enterprises | Java, .NET, PHP | Event Management |
| AWeber | 3 | OAuth, API Key | SMBs | PHP, Python, Ruby | Customer Support |
| GetResponse | 3 | API Key | SMBs to Enterprises | Java, .NET, PHP, Python, Ruby, Node.js | Landing Pages |
Notes
- Popularity is subjective. These popularity scores of email marketing software providers are an approximate scale based on user reviews and market presence that we have been able to gather at this point. This can change in the future.
- The target audience is difficult to determine. Remember, each email marketing platform might cater to a wide range of businesses. Their tools and features could potentially be used by anyone from a single individual to a large corporation, depending on specific needs and circumstances. For the most accurate and up-to-date information, I recommend consulting each provider’s website and available documentation.
