Every SAAS business should be doing email marketing to promote its software.
I recommend it to every software company that we consult. It should be one of the top 5 priorities as you begin to sell and market your business.
But how do you get started, and which provider should you use?
With the growing number of email marketing solutions available, choosing the right one for your business can be challenging. In this article, we will discuss the comparison of ActiveCampaign vs SendinBlue.
Using ActiveCampaign vs SendInBlude
ActiveCampaign and SendinBlue are powerful marketing automation platforms with many features designed to help businesses improve their marketing efforts. As a digital marketer, you always look for tools to streamline your marketing efforts and help you achieve better results.
In this article, we will provide a detailed comparison of ActiveCampaign and Sendinblue, covering their features, pricing, pros, and cons to help you make an informed decision.
ActiveCampaign vs SendinBlue Comparison Chart
| Feature | ActiveCampaign | SendinBlue |
| Pricing | Starts at $9/month for Lite Plan, up to $229/month for Enterprise Plan | Starts at $25/month for Lite Plan, up to $66/month for Premium Plan |
| Email Volume (Entry Level) | Up to 500 Contacts | Unlimited (300 Emails/day) |
| Email Marketing | Yes | Yes |
| Marketing Automation | Advanced | Moderate |
| Email Templates | 100+ | 60+ |
| CRM | Yes (Plus Plan) | Yes (Premium Plan) |
| Landing Pages | Yes | Yes |
| Sign-up Forms | Yes | Yes |
| A/B Testing | Yes | Yes |
| SMS Marketing | Yes, available as an add-on for an additional fee | Yes, available as an add-on for an additional fee |
| Integrations | Integrates with over 850 apps and services, including Salesforce and Shopify | Integrates with over 50 apps and services, including Salesforce and Shopify |
| Reporting and Analytics | Advanced reporting and analytics with visualizations | Advanced reporting and analytics with visualizations |
| Chat Support | 24/7 email and live chat support, phone support for higher-tier plans | Email and live chat support, phone support for Premium Plan and higher |
Article Highlights
- ActiveCampaign and SendinBlue are popular email marketing platforms with different pricing structures, features, and support options.
- ActiveCampaign offers advanced marketing automation, segmentation, and a comprehensive CRM, making it suitable for businesses seeking advanced marketing tools.
- SendinBlue provides a generous free plan, making it more accessible for small businesses or those on a tight budget, including SMS marketing features.
- Both platforms offer various integrations with popular third-party tools and platforms, allowing for seamless marketing efforts.
- ActiveCampaign provides more extensive support options, including phone support and a community forum. While SendinBlue offers email and Live Chat support for customers on higher-tier plans.
Table of Contents
In this article, we will cover the following topics.
- Overview of ActiveCampaign.
- Overview of SendinBlue.
- Pricing Plans.
- Features.
- Automation.
- Integrations.
- Support.
- ActiveCampaign vs SendinBlue Summary.
What is the ActiveCampaign Email Marketing Service
ActiveCampaign is a comprehensive marketing automation platform that offers many tools to help businesses effectively manage their email marketing, CRM, and sales processes.
Its robust automation capabilities, ActiveCampaign, makes it easy for businesses to create personalized and targeted campaigns, streamline workflows, and improve customer engagement.
Founded in 2003, ActiveCampaign has grown to serve over 150,000 businesses worldwide, focusing on small and medium-sized companies. The platform is known for its ease of use and flexibility, allowing users to design and launch campaigns with minimal technical knowledge.
Some of the key features of ActiveCampaign include:
- email marketing
- marketing automation
- sales automation
- CRM
- text-messaging (SMS)
Overview of SendinBlue
SendinBlue is another popular marketing automation platform specializing in email marketing, SMS marketing, and marketing automation. Launched in 2012, SendinBlue aims to provide businesses of all sizes with a user-friendly platform to create, send, and track marketing campaigns effectively.
SendinBlue offers comprehensive tools for managing email marketing, SMS campaigns, transactional emails, and marketing automation. Users can quickly create professional-looking emails and landing pages with its intuitive drag-and-drop builder. This platform also offers advanced segmentation and targeting features, making delivering personalized content to different audience segments easy.
Pricing Plans
Pricing is an essential consideration when choosing an email marketing platform. Both ActiveCampaign and SendinBlue offer a range of pricing tiers to suit different needs and budgets.
Let’s discuss pricing between ActiveCampaign vs SendinBlue.
ActiveCampaign pricing plans
ActiveCampaign offers four pricing plans: Lite, Plus, Professional, and Enterprise. The pricing depends on the number of contacts you have in your list and whether you pay annually or monthly.
Here is a breakdown of ActiveCampaign’s pricing plans:
| Plan | Monthly Price (Billed Annually) | Monthly Price (Billed Monthly) | Number of Contacts | Features |
| Lite | $9 | $15 | Up to 500 | Email marketing, newsletter templates, marketing automation, CRM, sales automation, chat & email |
| Plus | $49 | $70 | Up to 1,000 | Everything in Lite, plus lead scoring, contact & lead scoring, SMS marketing, custom branding |
| Professional | $129 | $159 | Up to 2,500 | Everything in Plus, plus predictive sending, site messaging, attribution, integrations |
| Enterprise | $229 | Contact for quote | 2,500+ | Everything in Professional, plus custom reporting, custom Mailserver domain, free design services |
You can visit the official website for more information on the pricing plans of ActiveCampaign.
SendinBlue pricing plans
SendinBlue offers five pricing plans: Free, Lite, Essential, Premium, and Enterprise. The pricing depends on the number of emails you want to send monthly and the number of contacts you have on your list. Here is a breakdown of SendinBlue’s pricing plans:
| Plan | Monthly Price | Number of Contacts | Number of Emails | Features |
| Free | $0 | Up to 300 | 9,000/month | Email marketing, SMS marketing, chat |
| Lite | $25 | Up to 10,000 | Unlimited | Everything in Free, plus A/B testing, advanced statistics, email support |
| Essential | $39 | Up to 10,000 | Unlimited | Everything in Lite, plus marketing automation, landing pages, telephone support |
| Premium | $66 | Up to 10,000 | Unlimited | Everything in Essential, plus Facebook ads, retargeting ads, send-time optimization, marketing automation workflows for e-commerce |
| Enterprise | Contact for quote | Custom | Custom | Everything in Premium, plus custom volume, priority support, dedicated account manager, customer success manager, SSO authentication, uptime SLA, onboarding, migration, and deliverability consulting, dedicated infrastructure, dedicated IP |
You can visit the official website for more information on the pricing plans of SendinBlue.
Comparing pricing options.
The comparison of pricing options for SendinBlue and ActiveCampaign highlights the differences between their respective pricing plans, considering the features offered and the cost of each plan.
Here’s a brief explanation of the comparison:
Pricing.
- SendinBlue offers a free plan with limited features, while ActiveCampaign does not.
- For paid plans, SendinBlue has three tiers (Lite, Essential, and Premium), whereas ActiveCampaign has four tiers (Lite, Plus, Professional, and Enterprise).
- The comparison table uses 1000 contacts for ActiveCampaign, but their pricing varies based on the number of contacts in your list.
Features.
- Both platforms offer email marketing, marketing automation (available in SendinBlue’s Premium and Enterprise plans and all ActiveCampaign plans), and SMS marketing (except in ActiveCampaign’s Lite plan).
- CRM is available in all ActiveCampaign plans, with more advanced CRM features in the Plus, Professional, and Enterprise plans. SendinBlue does not offer CRM features.
- Landing pages are available in SendinBlue’s Premium and Enterprise plans and ActiveCampaign’s Plus, Professional, and Enterprise plans.
- A/B testing is available in all paid plans for both platforms.
- Facebook ads integration is available in SendinBlue’s Premium and Enterprise plans and ActiveCampaign’s Plus, Professional, and Enterprise plans.
- The chat feature is available in SendinBlue’s Premium and Enterprise plans, and ActiveCampaign’s Professional and Enterprise plans.
Support.
- Both platforms offer different levels of support based on the plan. SendinBlue provides basic, advanced, premium, and priority support, while ActiveCampaign offers chat & email support, phone support, on-demand support, and phone support for different plans.
When comparing ActiveCampaign and SendinBlue’s pricing, it’s essential to consider the features included in each tier and how they align with your business needs. ActiveCampaign’s pricing is primarily based on the number of contacts. And SendinBlue’s pricing is mainly based on the number of emails sent per month.
If you have a small contact list and need basic email marketing and automation features, ActiveCampaign’s Lite plan or SendinBlue’s Free or Lite plans might be suitable. However, as your contact list grows or if you require more advanced features, such as CRM, sales automation, or advanced reporting, consider upgrading to a higher-tier plan.
For businesses with large contact lists or those who require enterprise-level features, both ActiveCampaign and SendinBlue offer Enterprise plans with custom pricing tailored to your specific needs.
Features
Both ActiveCampaign and SendinBlue offer a range of features to help businesses automate and optimize their marketing efforts.
Let’s discuss some features for ActiveCampaign vs SendinBlue comparison.
Email marketing.
ActiveCampaign
- ActiveCampaign offers an easy-to-use, drag-and-drop email builder that enables you to create professional and responsive email designs without any coding skills.
- The platform provides a variety of pre-built email templates to choose from, or you can create your own from scratch.
- ActiveCampaign also allows you to personalize your emails using dynamic content, which adjusts based on the recipient’s preferences or past behavior.
- A/B testing is available to help you optimize your email campaigns by testing different subject lines, content, and sending times.
- ActiveCampaign supports advanced segmentation, allowing you to target specific audience segments based on their behavior, preferences, or other attributes.
SendinBlue
- SendinBlue also offers a user-friendly, drag-and-drop email builder that makes it easy to create professional-looking emails without any technical expertise.
- The platform includes a variety of pre-designed templates to choose from, as well as the ability to create custom templates.
- Personalization features are available to help you tailor your emails to each recipient based on their preferences, behavior, or other data.
- A/B testing functionality is included to help you optimize your email campaigns by testing various elements, such as subject lines, content, and sending times.
- SendinBlue supports advanced segmentation, enabling you to target specific audience segments based on their characteristics or behavior.
SMS marketing.
ActiveCampaign
- SMS marketing is available in ActiveCampaign’s Plus, Professional, and Enterprise plans.
- ActiveCampaign allows you to send personalized, targeted SMS messages to your contacts, either as standalone messages or as part of a larger marketing campaign.
- You can create SMS campaigns using the same interface as your email marketing campaigns, making incorporating SMS messaging into your overall marketing strategy easy.
- ActiveCampaign also enables you to track the performance of your SMS campaigns, such as delivery rates, open rates, and click-through rates.
SendinBlue
- SendinBlue offers SMS marketing capabilities in all its paid plans.
- With SendinBlue, you can send targeted, personalized SMS messages to your contacts as standalone campaigns or integrated with your email marketing efforts.
- The platform allows you to create and manage your SMS campaigns using a straightforward interface, making incorporating SMS messaging into your marketing mix easy.
- SendinBlue also provides analytics to help you track the performance of your SMS campaigns. It includes delivery rates, open rates, and click-through rates.
CRM and sales tools.
ActiveCampaign
- ActiveCampaign offers a built-in CRM system, which is available in the Plus, Professional, and Enterprise plans.
- The CRM system allows you to manage contacts, track deals, and pipelines, and automate sales processes.
- ActiveCampaign’s CRM includes lead scoring capabilities, helping you identify and prioritize high-value leads.
- The platform also provides sales automation features like automated follow-ups, task assignments, and deal updates.
- ActiveCampaign’s CRM integrates seamlessly with its marketing automation tools, enabling you to create targeted campaigns based on your contacts’ position in the sales funnel.
SendinBlue
- SendinBlue does not offer a built-in CRM system but provides integrations with popular CRM platforms like Salesforce, HubSpot, and Zoho CRM.
- With these integrations, you can sync your contact data between SendinBlue and your CRM platform, allowing you to manage your contacts and launch targeted campaigns based on their position in the sales funnel.
- SendinBlue also offers lead scoring capabilities through its integrations, enabling you to identify and prioritize high-value leads.
- While SendinBlue does not provide native sales automation features, you can utilize its marketing automation tools to create automated follow-ups and other sales-related processes.
Signup forms and landing pages.
ActiveCampaign
- ActiveCampaign allows you to create customizable signup forms to collect contact information from your website visitors.
- You can choose from various form templates or create your own from scratch using the drag-and-drop builder.
- ActiveCampaign also provides form-specific reporting, helping you track the performance of your forms and optimize them for better conversion rates.
- While ActiveCampaign does not have a built-in landing page builder, it does integrate with popular landing page platforms, such as Unbounce, Instapage, and Leadpages.
SendinBlue
- SendinBlue offers a drag-and-drop builder for creating customizable signup forms to capture contact information from your website visitors.
- The platform provides a variety of pre-built form templates or the option to create your own custom form.
- SendinBlue includes form-specific reporting to help you analyze the performance of your forms and optimize them for better conversion rates.
- The Premium plan in SendinBlue includes a built-in landing page builder, allowing you to create responsive and professional-looking landing pages without any coding skills.
Reporting and analytics.
ActiveCampaign
- ActiveCampaign provides comprehensive reporting and analytics features to help you monitor and optimize the performance of your marketing campaigns.
- The platform offers detailed email campaign reports, including metrics such as open rates, click-through rates, bounce rates, and more. You can also track the performance of individual links within your emails.
- ActiveCampaign’s CRM includes a visual sales pipeline, allowing you to track deals and their progress through various stages. The platform also provides reports on sales performance and lead scoring.
- The platform offers automation reports to help you understand the effectiveness of your marketing automations and identify any bottlenecks in your workflows.
- ActiveCampaign also provides website tracking, allowing you to monitor visitor behavior on your site, identify trends, and uncover insights to improve your overall marketing strategy.
SendinBlue
- SendinBlue also offers robust reporting and analytics features to help you monitor the performance of your marketing efforts.
- The platform provides detailed email campaign reports, including open rates, click-through rates, bounce rates, and more. You can also track individual link performance within your emails.
- SendinBlue’s CRM includes contact management and segmentation, allowing you to keep track of your customer relationships and target your marketing efforts more effectively. However, the platform does not include a visual sales pipeline.
- The platform offers marketing automation reports to help you measure the success of your automations and identify areas for improvement.
- SendinBlue also provides real-time web tracking, allowing you to monitor visitor behavior on your site and gather insights to enhance your marketing strategy.
Automation
Marketing automation is a key feature of both ActiveCampaign and SendinBlue. It allows businesses to automate their marketing processes, save time, and improve the effectiveness of their campaigns.
Let’s discuss automation for ActiveCampaign vs SendinBlue comparison.
Marketing automation.
ActiveCampaign
- ActiveCampaign offers powerful marketing automation features that enable you to easily create highly personalized and targeted campaigns.
- The platform provides a visual automation builder, allowing you to design and build complex automation workflows using a drag-and-drop interface. You can create workflows based on triggers such as form submissions, email opens, link clicks, and more.
- ActiveCampaign supports advanced automation features, such as conditional logic, split testing, and lead scoring, helping you tailor your marketing efforts to each contact’s needs and preferences.
- The platform also integrates seamlessly with its CRM and sales automation tools, allowing you to create end-to-end workflows across marketing, sales, and customer service.
SendinBlue
- SendinBlue also offers robust marketing automation capabilities that help you create personalized and targeted campaigns.
- The platform features a visual automation builder, which allows you to design and build automation workflows using a user-friendly drag-and-drop interface. You can create workflows based on various triggers, such as form submissions, email opens, link clicks, and more.
- SendinBlue supports automation features such as conditional logic, A/B testing, and lead scoring, enabling you to create highly targeted marketing campaigns that cater to each contact’s needs.
- While SendinBlue’s CRM is more limited than ActiveCampaign’s, the platform still allows you to create automation workflows incorporating contact management, segmentation, and targeting.
Drip campaigns.
ActiveCampaign
- ActiveCampaign allows you to create and manage drip campaigns, also known as automated email sequences, to nurture leads and engage with your audience over time.
- The platform’s visual automation builder makes it easy to design drip campaigns based on various triggers, such as when a contact subscribes to your list, clicks a link in an email, or completes a specific action on your website.
- With ActiveCampaign, you can create highly targeted drip campaigns using advanced segmentation and conditional logic, ensuring that your contacts receive the right content based on their preferences or behavior at the right time.
- ActiveCampaign also enables you to track the performance of your drip campaigns, including open rates, click-through rates, and conversions, helping you optimize your campaigns for maximum effectiveness.
SendinBlue
- SendinBlue also supports creating and managing drip campaigns, allowing you to automate your email marketing efforts and nurture leads over time.
- The platform’s visual automation builder makes it simple to design drip campaigns based on various triggers, such as when a contact joins your list, clicks a link in an email, or takes a specific action on your website.
- SendinBlue allows you to create highly personalized drip campaigns using advanced segmentation and conditional logic, ensuring that your contacts receive relevant content based on their preferences or behavior.
- SendinBlue provides detailed analytics to help you track the performance of your drip campaigns, including open rates, click-through rates, and conversions, enabling you to refine your campaigns for better results.
Segmentation and targeting.
ActiveCampaign
- ActiveCampaign offers advanced segmentation and targeting features that enable you to create highly personalized and relevant marketing campaigns.
- With ActiveCampaign, you can segment your contacts based on various criteria, such as demographics, behavior, preferences, or custom fields, allowing you to target specific audience segments with tailored content.
- The platform’s conditional logic feature allows you to create dynamic content within your emails, which automatically adjusts based on the recipient’s data, ensuring that each contact receives personalized content.
- ActiveCampaign also supports lead scoring, allowing you to assign scores to your contacts based on their engagement with your marketing efforts, helping you identify high-value leads, and prioritizing your marketing resources.
- The platform’s marketing automation tools integrate seamlessly with its segmentation and targeting features, enabling you to create automated workflows that deliver the right content to the right audience at the right time.
SendinBlue
- SendinBlue also provides robust segmentation and targeting features to help you create personalized and targeted marketing campaigns.
- With SendinBlue, you can segment your contacts based on various criteria, such as demographics, behavior, preferences, or custom fields, allowing you to deliver tailored content to specific audience segments.
- The platform enables you to create dynamic content within your emails, which automatically adjusts based on the recipient’s data, ensuring that each contact receives personalized content.
- SendinBlue supports lead scoring, allowing you to assign scores to your contacts based on their engagement with your marketing efforts, helping you identify high-value leads, and prioritizing your marketing resources.
- SendinBlue’s marketing automation tools work seamlessly with its segmentation and targeting features, allowing you to create automated workflows that deliver the right content to the right audience at the right time.
Integrations
Integrations allow businesses to connect their email marketing platform with other systems and tools to streamline their marketing processes.
Let’s discuss integrations for ActiveCampaign vs SendinBlue comparison.
ActiveCampaign integrations
- ActiveCampaign offers a wide range of integrations with popular third-party tools and platforms, allowing you to connect your marketing, sales, and customer service efforts seamlessly.
- The platform integrates with many popular CRM systems, including Salesforce, Pipedrive, and Zoho CRM, enabling you to sync your contact data and manage customer relationships effectively.
- ActiveCampaign also connects with e-commerce platforms, such as Shopify, WooCommerce, and BigCommerce, allowing you to automate your e-commerce marketing and sales efforts.
- Additional integrations include tools for social media management (Facebook, Twitter), webinars (Zoom, GoToWebinar), landing page builders (Unbounce, Instapage), analytics (Google Analytics, Kissmetrics), and more.
- ActiveCampaign’s API and Zapier integration also makes connecting with numerous other tools and services possible, providing you with a highly flexible and customizable marketing solution.
SendinBlue integrations
- SendinBlue also offers a variety of integrations with popular third-party tools and platforms, allowing you to connect and streamline your marketing efforts.
- The platform integrates with CRM systems such as Salesforce, Zoho CRM, and Pipedrive, enabling you to sync your contact data and manage your customer relationships effectively.
- SendinBlue connects with e-commerce platforms like Shopify, WooCommerce, and Magento, allowing you to automate your e-commerce marketing and sales efforts.
- Additional integrations include tools for social media management (Facebook, Twitter), landing page builders (Unbounce, Instapage), analytics (Google Analytics), and more.
- SendinBlue’s API and Zapier integration also makes connecting with numerous other tools and services possible, providing you with a flexible and customizable marketing solution.
Comparing integration options.
- Both ActiveCampaign and SendinBlue offer a wide range of integrations with popular third-party tools and platforms, allowing you to connect your marketing efforts with other important aspects of your business.
- While both platforms offer similar integrations with CRM systems, e-commerce platforms, and other tools, ActiveCampaign offers a slightly larger selection of native integrations.
- However, both platforms support API and Zapier integrations, which enable you to connect with a vast array of additional tools and services, making both ActiveCampaign and SendinBlue highly flexible and customizable solutions for your marketing needs.
Support
Customer support is an essential consideration when choosing an email marketing platform. Both ActiveCampaign and SendinBlue offer a range of support options to help businesses get the help they need.
Let’s discuss support features for ActiveCampaign vs SendinBlue comparison.
ActiveCampaign support options.
- ActiveCampaign offers a variety of support options to help you get the most out of your marketing efforts and troubleshoot any issues you may encounter.
- Email support is available to all customers, while phone and live chat support are available for customers on the Plus, Professional, and Enterprise plans.
- ActiveCampaign provides a comprehensive knowledge base containing articles, guides, and video tutorials covering various aspects of the platform, making it easy to find answers to your questions and learn how to use the software effectively.
- The platform also offers a community forum to connect with other users, ask questions, and share tips and best practices.
- For customers on the Enterprise plan, ActiveCampaign provides a dedicated account manager who can assist you with onboarding, training, and ongoing support.
SendinBlue support options.
- SendinBlue also offers a range of support options to help you navigate the platform and resolve any issues you may experience.
- Email support is available for all customers, while live chat support is available for customers on the Essential, Premium, and Enterprise plans.
- SendinBlue features a comprehensive knowledge base with articles, guides, and video tutorials that cover various aspects of the platform, helping you find answers to your questions and learn how to use the software effectively.
- The platform does not have a community forum but offers webinars and training resources to help you get started and improve your marketing skills.
- Enterprise plan customers receive a dedicated account manager who can assist with onboarding, training, and ongoing support.
Comparing customer support.
- Both ActiveCampaign and SendinBlue offer a range of support options, including email support, live chat support (for certain plans), and comprehensive knowledge bases with articles, guides, and video tutorials.
- ActiveCampaign provides phone support for customers on the Plus, Professional, and Enterprise plans, which is unavailable with SendinBlue.
- ActiveCampaign also offers a community forum, allowing users to connect, ask questions, and share tips, while SendinBlue does not have a community forum.
- Both platforms provide dedicated account managers for Enterprise plan customers, ensuring personalized support and assistance.
Pros and cons of ActiveCampaign
Pros:
- Powerful marketing automation features with a user-friendly visual automation builder.
- Advanced segmentation and targeting capabilities, allowing for highly personalized campaigns.
- Comprehensive CRM and sales tools, including a visual sales pipeline.
- Wide range of native integrations with popular third-party tools and platforms.
- Phone, email, and live chat support for customers on higher-tier plans.
Cons:
- No free plan is available, which may be a barrier for small businesses or those on a tight budget.
- Some users may initially find the platform’s extensive features and options overwhelming.
Pros and cons of SendinBlue
Pros:
- Generous free plan, making it an attractive option for small businesses or those on a budget.
- Robust marketing automation capabilities with a user-friendly visual automation builder.
- Advanced segmentation and targeting features for personalized campaigns.
- Wide range of native integrations with popular third-party tools and platforms.
- SMS marketing features are included in the platform.
Cons:
- Phone support is not available, which may be a drawback for some users.
- CRM functionality is more limited compared to ActiveCampaign, with no visual sales pipeline.
Recommendations for different use cases
| Category | SendinBlue | ActiveCampaign |
|---|---|---|
| Pricing | Offers a generous free plan with limited features. Paid plans start at $25/month | Offers a free trial and paid plans starting at $9/month |
| Small businesses or those on a tight budget | ✔️ | ❌ |
| Advanced marketing automation and CRM tools | ❌ | ✔️ |
| E-commerce businesses | ✔️ | ✔️ |
| SMS marketing | ✔️ | ❌ |
| Extensive support options | ❌ | ✔️ |
Note: ✔️ indicates that the platform is a better fit for the use case mentioned, while ❌ indicates that it is not the ideal choice.
Small businesses or those on a tight budget: SendInBlue
SendinBlue is likely the better option. It offers a generous free plan with a good range of features, making it more accessible for businesses with limited resources.
Businesses seeking advanced marketing automation and CRM tools: ActiveCampaign
ActiveCampaign is the better choice, providing a more comprehensive CRM with a visual sales pipeline and more advanced automation features.
E-commerce businesses: ActiveCampaign
Both platforms offer integrations with popular e-commerce platforms. ActiveCampaign might be the better choice due to its more advanced CRM and sales tools that can streamline the sales process.
Businesses focused on SMS marketing: SendInBlue
SendinBlue offers SMS and emails marketing features, making it the more suitable option for businesses looking to incorporate SMS into their marketing strategy.
Businesses requiring extensive support options: ActiveCampaign
ActiveCampaign offers more support options, including phone support and a community forum, which may benefit businesses needing additional assistance.
Choosing the best email marketing platform for your business requires careful consideration of your specific needs and budget. ActiveCampaign and SendinBlue are powerful platforms offering a range of features to help businesses automate and optimize their marketing efforts.
Ultimately, your business’s best email marketing platform will depend on your specific needs and budget. By considering the features, pricing, and support options of ActiveCampaign and SendinBlue, you can make an informed decision and choose the right platform.
Our ActiveCampaign Article Series
This is one of many articles in our series on ActiveCampaign. Feel free to check out the entire series below to dig deeper into ActiveCampaign.
- What is the ActiveCampaign Email Marketing Service
- Using Lists in ActiveCampaign
- ActiveCampaign Tags vs Lists
- ActiveCampaign Custom Fields vs Tags
- Integrate ActiveCampaign with Laravel
- 3 Ways to Bulk Import ActiveCampaign Contacts
- Get Contacts by Email API Example
Get Started at ActiveCampaign
- Personalization in ActiveCampaign
- Using ActiveCampaign in SaaS Products
- ActiveCampaign Email Deliverability
- ActiveCampaign Pricing
